Graphic design builds the world around us. From street signs to promotional logos, we are fed examples of graphic design at every turn. The fact that we most often digest these designs without second thought reinforces the importance of high quality design, the aim of Michael Bierut's How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World.
Equal parts treatise and teaching guide, this book recounts more than 30 design projects selected by Bierut to reflect the variety and ingenuity of good design in the modern world. A practitioner in the field himself, Bierut shares his expertise while also reinforcing to the reader the importance of design considerations. In all, How to Use Graphic Design is a pivotal publication in the field of design studies and is a must-read for any fan or student of design.